New Product Development

The Courage Group has been involved in numerous new product development efforts. Thus, we are deeply familiar with manufacturing processes for many products in several categories. We can speak the language of your manufacturers regarding packaging and formulas. We can smoothly coordinate with your company’s innovation teams, product development labs and research teams.

We involve our clients in the brain-storming process to develop ideas for worthwhile extensions or new category products.

We know how to engage your functional leaders to think creatively in a productive setting. When appropriate, we have gathered thought leaders in Japan to brain-storm for our clients.